Dear Beverly,

There is no arguing with the fact that the current economy is tough. Massive layoffs and spiking unemployment set a difficult stage for the increasing number of people who are searching for jobs. However, there are still opportunities out there if you maintain a positive attitude, know where and how to look, and know how to market yourself.

Remember that opportunities exist, but you have to look in the right places.
Expand your search from Internet-only engines or online job boards. Get out there and network through professional associations, job search groups, or even social groups. Many open jobs are never posted online or advertised; the best opportunities are discovered through word of mouth, networking, and informational interviews. Don’t be afraid to get creative with your job search and assertively seek opportunities.

Market yourself.
Make sure that every aspect of how you market yourself is as positive and put together as possible. Polish your resume and remove all imperfections; make sure everything is clear, organized, and free of errors. Practice and sharpen your interview skills so that whether you have an impromptu informational interview or a planned job interview, you are ready with answers to why you’re the top candidate for the job.

Know what you bring to the table.
Be prepared with specifics on what you can contribute to a business or team. Companies are looking for ways to positively impact their bottom line, so be able to show ways that you made or saved money for an employer or clients. Don’t forget that the employer wants to know how you will contribute and what you can do for them, so be ready to answer those questions.

Look at this tough economy as an opportunity to get creative with your job search. There are absolutely jobs out there—you just have to know where and how to look and be ready when you have a chance to market yourself. You can do it!

Seymour