Dear Gavin,

The good news Gavin is that in today’s technological world, you’ve got abundant resources to tap into when conducting company research. And, doing so is incredibly important to the interviewing process. Armed with extensive knowledge about the organization, you’ll have the confidence and insight you need to ace the interview.

Company Web site.
Start by finding the company’s Web site, using Google or any other search engine. Review their corporate website in depth, taking notes on how they position themselves to the market, company values, etc. Keep an eye out for information such as, number of employees, offices, company history, products and services, and corporate culture.

Business Blogs.
After you review the company web site, check if the organization has a blog, or check out other blogs that might be written by employees or past employees. You can use the Best of Blogs Directory to help narrow your search.

Ask Others.
If you know someone who works at the company and can provide you inside information or tidbits, ask them. Or, check with your career counselor or office to see if they have a list of alumni who are employed there or if they may know a colleague at the organization.

Scour Local Publications.
Your local newspaper or business journal is a great place to go to get updated developments or news about the potential employer.

Although company research may not be the most exciting part of your job search, it can certainly be the most effective. It not only prepares you for the all-important interview, but it may help you determine if the company is even a fit for you or not.

Good luck!
Seymour