Social networking may seem like something that has nothing to do with a job search, but since the trend has exploded and become more of a mainstream mode of regular interaction, it’s now just another way to expand your search and market yourself. Social networking isn’t just social—it’s also about your career.

Facebook started in 2004 as a pet project of then Harvard student Mark Zuckerberg. It was originally designed for students, but in no time it exploded into an international social networking phenomenon that included everyone and excluded no one. Though it was once a forum for students to chat and post photos, now Facebook is for anyone and everyone—including potential employers – which means if you’re serious about your career, there are rules to follow.