In a previous issue, we provided tips for helping your resume stand out in cyberspace, especially since many organizations only accept applicants through their corporate online process. There is no question that the Web is a helpful tool in finding and applying for jobs.

Using effective formats and appropriate delivery methods is vital to break through the clutter of online applications. But many job-seekers are uncertain about what to do after hitting the “Submit” key. Here are some tips for following up your online application.

• Identify an appropriate individual contact name.
  Just prior to starting the application process, try to uncover a contact name—either the person who will be hiring for the specific position or a general human resources staff member who oversees applications. One way to do this is to call the company directly and ask for the name, or try looking it up on the company’s Web site. If you are able to identify a contact, send your cover letter and application specifically to that person and plan to follow up with them as well.
• Try to find out more about the online process.
  If you attend a career fair where the company is represented, or are being referred by an existing employee at the company, and their instructions are simply to “apply online,” try to obtain more detail about the process. Ask questions like:
  • Can you tell me about your online application process?
  • Who reviews my resume?
  • What is the best format for your company’s system?
• Submit a paper resume and letter as a back up.
  Once you have applied online, send a paper copy of your resume and cover letter to the company’s hiring manager or Human Resources department via regular mail. Recruiters and HR staff may have different preferences, and it’s a good idea to send a back-up copy in any case.
• Send an e-mail follow up in a week or so.
  Whether you apply online or through regular mail or both, most recruiters and HR executives advise waiting about one week before following up with prospective employers. Sending an e-mail follow-up note is the safest and least disruptive method, as opposed to calling on the phone or appearing in person. In your e-mail, be sure to ask for acknowledgement that your application was received and is in the appropriate format for the company’s online system and database.
• Don’t let the system deter you.
  Despite your best efforts, some organizations purposely make it difficult to follow up on online applications. Often, these companies just don’t have the HR resources or time to properly respond to all online job applicants. If you encounter such a company, don’t be discouraged and don’t take it personally. Continue to follow the suggestions outlined above to give yourself the best advantage!