Only 27% of companies believe social media outlets are extremely/very influential on how a candidate views their organization

About The Study

The Emerging Workforce Study will Change How Companies View Their Talent Management Strategies

The Emerging Workforce Study uncovers significant trends in workers’ mindsets and employer practices, in the context of ongoing social and economic events. This groundbreaking research helps companies make more informed HR decisions that will positively drive employee engagement, productivity, retention and an army of brand influencers. ​

History of the Study

More than 15 years ago, Spherion® consulted with international polling firm Harris Interactive to launch the Emerging Workforce® Study, a research initiative designed to provide a comprehensive portrait of changes in the American workforce in the context of on-going social and economic events. Spherion has continued to track and study the changing attitudes of the American workforce and the resulting implications for U.S. employers through subsequent studies conducted in 1997, 1999, 2003, 2005, 2007, 2009, 2010 and 2013. ​


The 2013 Spherion Emerging Workforce study was conducted online or by phone within the United States by Harris Interactive on behalf of Spherion between May 16th 2012 and July 6th 2012 among 225 Human Resource Managers. Results were weighted as needed to reflect the composition of US companies, based on company revenue. ​

An online survey of 2,035 employed adults was also conducted by Harris Interactive on behalf of Spherion between May 10, 2012 and June 8, 2012. Results were weighted as needed for age, sex, race/ethnicity, education, region and household income to represent the target population. No estimates of theoretical sampling error can be calculated; a full methodology is available.