Direct Mail Marketing Manager

posted:
Location
Montgomery, Alabama
Industry
Advertising, Marketing & Public Relations
Job Type
Full-Time
Salary
US$ 55,000 - US$ 75,000 per year, $55k - 75k per year + none
Ref. Number
S_25879
Contact
Hart,Patrick, Spherion
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Job Description

Job Summary
- Execute all direct mail campaigns.
- Develop strategy and detailed planning for each campaign in response to market trends and previous results.
- Suggest creative ideas for branding and continuity of campaigns.
- Develop budget and forecasts for each campaign.
- Evaluate results and cost of customer acquisition for each campaign.
- Develop protocol for importing leads from 3rd party sources, ensuring compliance with naming conventions, campaign requirements and privacy policies.
- Implement ongoing "test and learn" plans to optimize and improve results of future campaigns.
- Negotiate with vendors for cost effective and high quality campaigns.
- Collaborate to make sure we are aligned with and executing the goals and priorities of the business.

Working hours: Monday - Friday (8 a.m - 5 p.m.)

Skills:
Minimum Qualifications:
- Three to five years in Direct Mail Marketing required
- Degree in Marketing preferred
- Skilled at working independently, as well as collaborating on success metrics on a broader team
- A proven track record of managing similar direct marketing campaigns and driving positive results
- Excellent organizational, verbal, and written communication skill required

Spherion has helped thousands of people just like you find work happiness! Our experienced staff will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temp-to-perm or direct hire opportunities, no one works harder for you than Spherion. EEO Employer: Race, Religion, Color, National Origin, Citizenship, Sex, Age, Disability, Ancestry, Veteran Status, Genetic Information, Service in the Uniformed Services or any other classification protected by law.

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