Marketing Digital Media Coordinator

posted:
Location
Reading, Pennsylvania
Industry
Advertising, Marketing & Public Relations
Job Type
Full-Time
Salary
US$ 35,000 - US$ 40,000 per year, $35k - 40k per year + none
Ref. Number
S_21511
Contact
Baez-Medina, Yanira, Spherion
Phone
484.335.1000
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Job Description

One of the largest caster and wheel companies in the United States, is seeking a Digital Marketing Coordinator to join our web marketing team. This dedicated professional will be responsible for all aspects of our search engine marketing and pay-per-click (PPC) campaigns for online marketplaces like Amazon, eBay, and Walmart. In addition, they will be largely responsible for keyword and content development, creative execution, organic and paid optimization and targeting, and ROI analysis.

This socially savvy Digital Marketing Coordinator will also know their way around social media marketing as well, increasing brand recognition and presence by engaging directly with our customers via tools like Twitter, Facebook, and YouTube.

Responsibilities/Tasks:

- Strategic building and daily management of our search engine marketing (SEM/PPC) campaigns to attract prospects to our online store fronts (Amazon, eBay, Walmart, Jet, etc.)
- Creating, executing, and analyzing campaign performance for all PPC campaigns (Google AdWords, Amazon PPC, etc.), and manage keyword research, ad copy, and conversion tracking for our products and brand.
- Remain on the leading edge of understanding emerging trends in search marketing, and develop techniques to maximize both our budget and opportunity in these areas.
- Budget, maintain, manage, and track all paid and organic search marketing campaigns, and be the lead contact with any external search marketing agencies we may work with.
- You'll proofread website content for keyword optimization and make recommendations for content changes that will allow our marketplaces to perform optimally for organic search results.
- Build a social media presence connecting the business with it's consumers and peers in the industry utilizing popular and relevant social media platforms.

Working hours: 40

Skills:
Qualifications:

--Bachelor's Degree in Marketing, Business, Communications, or related field
--1 - 3 years related job experience
- Understanding of, and experience with, online marketing, SEM/paid search advertising and/or search optimization (SEO), including hands on experience managing a PPC program.
--Understanding of e commerce and ec ommerce web sites (Amazon, eBay, Walmart, etc.)
--Experience with web analytics, specifically Google Analytics and Google Search Console
--Proficiency in Word, Excel, Photoshop
--Social Media savvy (Facebook, Twitter, Instagram, YouTube, etc.)
--Graphic Design and/or HTML skills a plus
--Excellent written and verbal communication skills

Spherion has helped thousands of people just like you find work happiness! Our experienced staff will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temp-to-perm or direct hire opportunities, no one works harder for you than Spherion. EEO Employer: Race, Religion, Color, National Origin, Citizenship, Sex, Age, Disability, Ancestry, Veteran Status, Genetic Information, Service in the Uniformed Services or any other classification protected by law.

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