SEO Marketing Manager

posted:
Location
Colchester, Vermont
Industry
Advertising, Marketing & Public Relations (Protective Service Occupations)
Job Type
Full-Time
Working Hours
8:00 AM - 5:00 PM
Salary
US$ 80,000 - US$ 100,000 per year
Ref. Number
S_33100
Contact
Jana Venable, Spherion
Phone
(802)-8645900
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Job Description

Our client is seeking an experienced and detail oriented Search Engine Marketing Manager with a thorough understanding of Pay Per Click strategies, processes, and best practices to drive qualified service leads to our clients in the plumbing and HVAC industry. The ideal candidate will approach all of their online advertising campaigns with a client ROI focused mindset. This is a full time, direct hire opportunity to work for a growing and successful Vermont company!

Responsibilities:
-Managing a team of PPC specialists
-Responsible for designing and implementing effective Search Engine (SEM) / Pay-Per-Click (PPC) Campaigns
-Writing, geo-targeting, managing bids and tracking
-Landing page planning and optimization
-A/B testing to increase the efficiency of managed PPC campaigns to attract targeted demographic, increase leads/conversions, expand reach or other goals
-Researching keywords, analyzing their relevance and performing competitive analysis
-Administer bid management tools to effectively achieve the highest ROI across search engines. Increase leads/conversions/sales while minimizing Cost Per Call by placing focus on increasing Google Quality score
-Utilization of SEM/PPC tracking, reporting, auditing and research software/ services
-Monitor and analyze campaign performance in platforms such as Google Analytics
-Keep current on SEM changes, new features, and best practices
-Ability to provide in-depth reporting and analysis of campaign performance and SEM project tracking to other departments
-Implementing and testing strategies to increase conversion rates and lower cost-per-lead across campaigns

Working hours: 8:00 AM - 5:00 PM

Skills:
-Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
-Experience with website analytics tools (e.g, Google Analytics)
-Strong analytical skills and experience generating SEM reports
-Familiarity with A/B and multivariate experiments
-Working knowledge of HTML, CSS, and JavaScript development and constraints
-Skilled in Excel and Word
-Excellent communicator, both verbal and written formats
-5+ years experience in SEM

Education:
Bachelors

Experience:
4-7 years

Qualifications:
To apply please visit www.spherion.com/apply or email BurlingtonVTjobs@spherion.com

Spherion has helped thousands of people just like you find work happiness! Our experienced staff will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temp-to-perm or direct hire opportunities, no one works harder for you than Spherion. EEO Employer: Race, Religion, Color, National Origin, Citizenship, Sex, Sexual Orientation, Gender Identity, Age, Disability, Ancestry, Veteran Status, Genetic Information, Service in the Uniformed Services or any other classification protected by law.

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