digital marketing manager.

Marketing Strategy:Develop and implement comprehensive digital marketing strategies aligned with business goals.Utilize Salesforce Marketing Cloud to execute targeted and personalized campaigns.Data Analysis:Conduct in-depth data analysis to identify trends, insights, and areas for optimization.Use data-driven insights to enhance marketing campaigns and improve overall performance.Salesforce Marketing Cloud Management:Manage and optimize the use of Salesforce Marketing Cloud for email marketing and automation.Implement and oversee personalized customer journeys and automation workflows.Campaign Execution:Plan, execute, and monitor digital marketing campaigns across various channels.Ensure seamless integration and execution of campaigns within Salesforce Marketing Cloud.Audience Segmentation:Utilize data segmentation to target specific audiences and maximize campaign effectiveness.Implement strategies for audience growth and engagement.Performance Measurement:Develop key performance indicators (KPIs) and regularly assess the performance of digital marketing initiatives.Provide actionable insights and recommendations based on campaign analytics.Cross-Functional Collaboration:Collaborate with internal teams, including sales, content, and design, to align marketing strategies with overall business objectives.Ensure consistent messaging and branding across all digital channels.

4-7 years

10+ years experience Digital Marketing Manager experience

Proven experience as a Digital Marketing Manager, with a focus on Salesforce Marketing Cloud.Strong background in data analysis and a demonstrated ability to translate data into actionable marketing strategies.In-depth knowledge of digital marketing channels, tools, and best practices.Familiarity with audience segmentation and targeted marketing approaches.Excellent communication and collaboration skills.Bachelor's degree in Marketing, Business, or a related field.Salary Range:$80,000 - $100,000

Bachelors