head of brand and creative.

- Serve as the steward of the Credit Union brand, ensuring consistent application of visual identity, messaging, and tone across all communications and member experiences
- Maintain and evolve the organization's brand guidelines, visual identity systems, and messaging frameworks
- Develop and maintain brand documentation, design templates, and asset libraries to support consistent brand usage across the organization
- Provide guidance and education to internal teams and partners regarding proper brand usage
- Leading and guiding the development of creative concepts, messaging frameworks, and storytelling approaches for marketing campaigns and initiatives
- Translate strategic marketing objectives into compelling creative direction that supports campaign performance and brand strength
- Collaborate with the Strategic Marketing Manager to develop campaign briefs that align strategic objectives with creative direction
- Develop campaign themes, taglines, scripts, and messaging structures
- Lead storytelling concepts for video, multimedia, and brand narrative content
- Direct the development of scripts, storyboards, and narrative direction for video campaigns and storytelling initiatives
- Direct and oversee creative execution through internal resources and external creative partners
- Provide clear creative direction, feedback, and quality control throughout the creative production process
- Ensure creative assets meet established brand standards and effectively communicate campaign messaging
- Scale creative production resources through vendor partnerships as needed to support campaign and organizational priorities
- Own and maintain visual brand standards across branch environments and member-facing physical spaces
- Guide branding elements within branches, including signage, environmental graphics, printed materials, and digital displays
- Collaborate with internal teams and external partners to ensure brand consistency
- Partner with the Strategic Marketing Manager to translate product strategy and campaign objectives into compelling messaging and creative concepts
- Ensure creative execution supports both strategic marketing goals and a consistent brand narrative
- Personally contribute to creative development when appropriate
- Review and refine creative work to ensure quality, clarity, and alignment with brand standards
- Support internal communications and organizational initiatives as needed to ensure alignment with brand voice and visual standards

Working hours: 8:00 AM - 5:00 PM

Skills:
- Experience leading video storytelling and production direction preferred.
- Experience working with external creative vendors or agencies strongly preferred.
- Financial services or regulated industry experience helpful but not required.

Education:
Bachelors

Experience:
4-7 years

Qualifications:
- Participate in community and organizational events when appropriate.
- Strong understanding of brand strategy, creative direction, and marketing communications.
- Demonstrated ability to translate strategic objectives into compelling creative concepts and messaging.
- Strong visual design sensibility and understanding of brand identity systems.
- Ability to guide messaging frameworks, storytelling, and brand voice across marketing channels.
- Experience directing creative vendors and production partners.
- Ability to balance creative thinking with practical execution and organizational objectives.
- Ability to respectfully challenge ideas that weaken brand consistency or campaign effectiveness.
- Bachelor's degree in marketing, communications, design, public relations, or related field.
- 5-8 years of professional experience in marketing, branding, creative direction, or related roles.
- Demonstrated experience developing creative campaigns and brand messaging.
- Professional experience with Adobe Creative Cloud applications.
- Strong portfolio demonstrating both campaign concept development and brand identity systems.


Apply now at www.spherion.com/apply/75034

Spherion has helped thousands of people just like you find work happiness! Our experienced staff will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temp-to-perm or direct hire opportunities, no one works harder for you than Spherion.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Spherion, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact Callcenter@spherion.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Spherion offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).