Why franchise in Grand Rapids?
Be part of a community with a sense of pride
The second-largest city in Michigan, Grand Rapids overlooks the Grand River and is well-known for its Midwestern friendliness and hospitality, priding itself on maintaining a small-town feel even as the city continues to grow. Grand Rapids is also home to an eclectic mix of breweries, restaurants, and cultural attractions, from the Frederik Meijer Gardens & Sculpture Park to the 25,000-square-foot Downtown Market.
Grand Rapids’s diverse economy is not dependent on any one industry, making it resilient and ensuring sustained growth. It’s consistently ranked in the country’s fastest growing economies and is a particularly favorable climate for opening a small business.
Top employers in Grand Rapids:
- Meijer
- Herman Miller
- Steelcase
- Haworth
- Gordon Food Service
Grand Rapids business highlights
Top 10 nationally in fastest growing economies
#6 small city poised for growth
#2 best city for new small business
575,000+ person workforce
4 Fortune 1,000 headquarters
Available staffing models in Grand Rapids
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Commercial
Spherion's Commercial model is available in many mid-sized cities and towns as well as some more rural areas. As a Spherion Commercial owner, you'll primarily support light industrial and administrative positions and, in some markets, Professional staffing and recruiting as well. Our Commercial staffing model involves working hand-in-hand with local companies to source hard-working, certified talent for temporary, temporary-to-hire, permanent, and seasonal positions.
Become a Spherion Business Owner.
When you're ready to start your franchising journey with Spherion, text, call, or email Dan to ask how you can become part of our franchise community.

Dan Brunell
Senior Vice President of Franchise Development
Dan boasts 30+ years of experience helping prospective franchisees succeed. His background includes founding a top franchise brokerage as well as current and past senior executive roles in the staffing industry.