Why Franchise in Harrisonburg?
Be part of a dynamic Shenandoah Valley community
With its picturesque setting in the heart of the Shenandoah Valley, Harrisonburg offers an exceptional quality of life surrounded by natural beauty. The city features a vibrant downtown district, abundant outdoor recreation opportunities in nearby national parks and forests, and a rich cultural scene with festivals, theaters, and art galleries. This blend of small-town charm and progressive atmosphere makes Harrisonburg an increasingly attractive place to live and work.
For business owners, Harrisonburg presents a stable and growing economy with strong support for entrepreneurship. The Harrisonburg Economic Development department actively supports business growth, while James Madison University and other educational institutions provide resources for innovation and development. The city's strategic location along I-81 offers excellent access to markets throughout the Mid-Atlantic region, while maintaining lower operating costs than larger metropolitan areas.
With Spherion's proven business model and comprehensive support systems backing your entrepreneurial drive, you'll be positioned to capitalize on the growing demand for staffing solutions in the Shenandoah Valley.
Top employers in Harrisonburg:
- James Madison University
- Sentara RMH Medical Center
- Rockingham County Public Schools
- Cargill
- Merck & Co.
Harrisonburg business highlights
$20 million estimated temp staffing payroll (2023)
$25 milion estimated temp staffing market size (2023)
Named among "Top 100 Best Places to Live" by Livability
67,000+ person workforce in the greater Harrisonburg area
Designated as a "Main Street America" community
3 higher education institutions including James Madison University
Recognized as one of the "Top 20 Small Metros for Entrepreneurs" by Entrepreneur Magazine
About You
Who is an ideal Spherion Staffing franchise owner candidate?
What skills and traits does the ideal Spherion franchise candidate possess? After more than 65 years of franchising, here are the character traits, leadership skills, and business expertise we expect our franchise candidates to demonstrate:
- Sufficient operating capital or the ability to obtain operating funds from a verifiable source
- At least 5 years' experience leading and developing a team or teams in areas of:
- Customer development, service and support
- Sales and prospect identification and activities
- Managing a P&L, basic accounting principals, accounts receivables management and delivery of compensation recommendations and guidance
- Personal experience in sales and market development including new business prospecting, sales calling, consultative selling skills, business negotiation skills and responding to bid opportunities
- At least 3 years' experience recruiting, hiring and developing team members to manage role-specific responsibilities and demonstrate criteria-based results
- Personal residence within your desired market
- A strong desire to contribute to your community; involvement in civic and community business organizations
- Confident speaking and presentation skills
If this sounds like you, read more about franchising with Spherion Staffing. Then, contact Dan Brunell to get started on your Spherion path to franchise ownership!
Support & Training
Our support is our signature: Our owner community across the country is collaborative, supportive, and helpful. Spherion franchisees include multigenerational groups, husband-wife teams, former Spherion corporate employees, former franchise employees, and entrepreneurs from all walks of life. A clear supermajority (98%) agree that Spherion's training is good or better, while 91% agree that their fellow franchisees are supportive of each other and the Spherion brand.**
You'll receive 380+ hours of comprehensive role-based training before and after opening. Periodic training addresses client development, legal requirements, marketing, and sales. You'll be supported by a dedicated portfolio leader who is available to answer questions and strategize with you, as well as by a national marketing team.
Spherion owners receive complete back office and technology support for all functions related to their temporary employees. We process employee payroll, including taxes, insurance, and benefits required by law. We invoice the clients, manage collections and application of payments as well as the W-2 process at the end of the year. Our corporate office maintains, supports, and troubleshoots all technology, eliminating the need for technical expertise and investment. Spherion's model allows you to focus on the business, not get lost in the business.
Our franchisees enjoy a full range of sales and marketing tools to help promote their business, including digital marketing, SEO & SEM support; sales collateral; print, radio, billboard, and online advertising; social media content; target account programs; direct mail campaigns; salary data; thought leadership research; and community giveback programs.
You'll enroll in our New Franchisee Launch program, a comprehensive training course that covers all aspects of opening a successful Spherion office. Plus, you'll receive ongoing support from a tenured team of professionals—from accounting, payroll, and technology to operations and marketing.
Competition
Harrisonburg’s staffing market is served by a handful of regional and niche agencies, but there’s still wide-open space for a national brand with local ownership and a strong community presence. A Spherion franchise here can stand out by pairing responsive, relationship-driven service with the recruiting reach, technology, and expertise of a national network.
In a city where higher education fuels innovation, manufacturing and food production drive the economy, and personal connections matter, the opportunity is clear: become Harrisonburg’s trusted staffing partner for both job seekers and employers. The area’s diverse industries—ranging from life sciences and healthcare to agribusiness and logistics—create steady demand for skilled talent and workforce solutions.
Industry forecasts support this growth story. Staffing Industry Analysts expects the U.S. staffing sector to expand by 1% in 2025, reaching $188.7 billion. With inflation and interest rates easing, businesses are poised to ramp up hiring. And no matter the broader economy, the need for temporary workers to bridge skill gaps and permanent employees to meet long-term goals will stay strong.
Growth & Expansion Opportunity
A High-Opportunity Market with Strong Growth Potential
The Harrisonburg, Virginia staffing market presents outstanding growth potential for Spherion franchise owners, with an impressive SIA (Staffing Industry Analysts) opportunity score of 73 and a $25 million temporary staffing market. This combination positions Harrisonburg as an ideal location for staffing franchise expansion in Virginia.
Major Workforce Trends Driving Staffing Demand
University-Driven Cycles: James Madison University's 22,000+ students and 3,000+ faculty create unique staffing opportunities for temporary administrative support, research assistants, and event staff, while producing graduates needing placement services.
Healthcare Expansion: Sentara RMH Medical Center and regional providers are expanding services across the Shenandoah Valley, creating consistent demand for temporary nursing staff, medical assistants, and administrative personnel during peak periods.
Manufacturing Growth: Harrisonburg's I-81 location attracts companies like Cargill and Merck, requiring flexible staffing for seasonal production peaks, maintenance shutdowns, and new product launches.
Tourism Seasonality: The Shenandoah Valley's growing tourism industry creates predictable seasonal needs for hotels, restaurants, wineries, and event venues during peak months and special events.
Professional Services: As a "Main Street America" community, Harrisonburg's growing professional services firms need temporary administrative support and direct hire recruitment assistance.
Market Dynamics Favoring Expansion
The SIA opportunity score of 73 indicates above-average market conditions for staffing growth, with favorable employer demand, reasonable competition levels, and positive economic trends. The $25 million temporary staffing market provides substantial revenue potential while maintaining room for new entrants to capture meaningful market share.
Harrisonburg's position as the commercial hub of the central Shenandoah Valley provides access to talent from surrounding communities while serving employers across a broader geographic region. This creates opportunities to recruit from a wider talent pool while maintaining competitive operational costs.
The diverse economic base—university resources, healthcare expansion, and manufacturing—creates multiple revenue streams that reduce dependence on any single industry sector.
Growth Potential with Spherion
Spherion's comprehensive service model aligns perfectly with Harrisonburg's diverse economy. The franchise system's proven experience with university markets, healthcare staffing, and manufacturing placements provides tested strategies for success across the area's key employment sectors.
The high SIA opportunity score of 73, combined with the $25 million market size, indicates that Harrisonburg represents a prime location for Spherion franchise investment. With strong market fundamentals and favorable competitive dynamics, dedicated franchise owners can build profitable operations while capitalizing on the region's continued economic growth and workforce development needs.
Request More Information
Learn more about buying a franchise with Spherion Staffing
Become a Spherion Business Owner.
When you're ready to start your franchising journey with Spherion, text, call, or email Dan to ask how you can become part of our franchise community.

Dan Brunell
Senior Vice President of Franchise Development
Dan boasts 30+ years of experience helping prospective franchisees succeed. His background includes founding a top franchise brokerage as well as current and past senior executive roles in the staffing industry.
*This data is based on 64 franchisees that were open and operating their businesses for at least one full year as of 12/31/24. Of these 64 franchisees, 20 of them (31.3%) surpassed the average annual sales stated above, and 22 of them (34.4%) surpassed the average annual gross profit stated above. Some outlets have earned these amounts. Your individual results may differ. There is no assurance that you’ll earn as much. Please review Item 19 of our April 18, 2025 Franchise Disclosure Document (FDD) for more information.
This website and the franchise sales information on this website do not constitute an offer to sell a franchise. The offer of a franchise can only be made through the delivery of a franchise disclosure document. Certain states require that we register the franchise disclosure document in those states. The communications on this website are not directed by us to the residents of any of those states. Moreover, we will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the franchise disclosure document to the prospective franchisee in compliance with applicable law.