What does a marketing manager do?

A marketing manager's job consists of organizing marketing campaigns to achieve company goals and create demand for your company's products and services. Among other activities, you design special campaigns based on seasonal buying habits, tie-ins with current events, and incentive offers. Your job also consists of evaluating campaign successes and failures, making new goals, and fine-tuning your campaigns for better results.


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What is the average salary of a marketing manager?

Recent data show that the average annual salary for a marketing manager ranges from $98,455 to $128,822. Salaries vary significantly based on geographic locations. For example, you will earn more in Silicon Valley and urban areas than in midwestern companies selling essentials to local consumers.

What can you do to increase your marketing manager salary?

Salaries depend on many factors, including marketing experience, education level, and demonstrated success in previous marketing campaigns. You will also increase your salary by strengthening your job skills, fostering consistency, and seeking feedback. Areas to strengthen your skills include:

  • Improving your ability to write and edit compelling content to fire up targeted audiences 
  • Planning turnkey digital campaigns for email marketing, search engine optimization, and social media posts
  • Segmenting your targeted audience with shared attitudes or demographic information
  • Analyzing data to identify marketing opportunities and buying trends
  • Conducting A/B testing to study different marketing approaches
  • Earning relevant certifications in marketing, computer science, and other business skills


Marketing Manager Jobs

Industries that hire marketing managers

Marketing managers work in all types of industries and organizations, from neighborhood grocery shops to computer system design companies. Any business that markets products or services or seeks to change opinions will benefit from a skilled marketing manager's work. Some of the top industries that hire marketing managers include:

  • Hospitality 
  • Healthcare
  • Manufacturing
  • Information technology
  • Scientific and technical consulting
  • Credit intermediation
  • Computer system design
  • Retail sales

Marketing manager job description

As a marketing manager, you promote companies and specific services, brands, and products. You develop advertising and pricing strategies and work on projects to develop new business and leads. As the visible person in charge, you oversee other employees in the marketing department. You also develop a budget and analyze buying trends to capitalize on them.


What is the career outlook of a marketing manager?

The career outlook for marketing managers is positive. Reports place the career outlook for marketing managers near the top of most lists. For example, US News and World Report finds that the managers themselves rank the job as the top sales and marketing job available. Marketing manager is ranked 14 among the best paying jobs and 24 among the best overall jobs. Marketing managers also rank highly for job security and steady job demand and growth. You also enjoy career advancement opportunities to a position of public relations manager, brand manager, or chief marketing officer.

What are the advantages of working with Spherion as a marketing manager?

Spherion is available to help whether you are actively looking for a job or just checking what's out there. The Spherion team helps with your search for employment by matching you with a marketing manager job that fits your skills. Thanks to connections with a wide range of businesses, Spherion offers plenty of networking opportunities, so you can find the right office for your work style. Working via Spherion offers you a number of advantages. For example:

  • Weekly pay
  • Work flexibility
  • Dedicated contact person
  • Training opportunities 
  • Various job options  
  • Easy interviewing process

What education do you need as a marketing manager?

Marketing managers usually earn a bachelor's degree in marketing or business administration. A master's degree will improve your resume's appeal and hiring salary. Membership in professional manager organizations and certifications in marketing initiatives will also improve your desirability to potential employers. Getting an MBA is the gold standard of educational development, but you will also enhance your appeal by developing related skills like computer skills, brand management techniques, and standard selling skills. You might learn to become a CNC programmer to advance your skills as a marketing manager.

Marketing certifications



Skills & competencies

As a marketing manager, you need many hardwired and softer people-management skills to succeed. The top skills you need include the following:

  • Ability to empathize with buyers and understand their needs
  • Critical problem-solving skills and a can-do attitude
  • Skills for working on a team
  • Writing and communication skills
  • Adaptability and flexibility to change your working goals as necessary
  • Organizing and planning skills
  • Knowledge of the sales process and sales funnel
  • Networking skills for developing quick working relationships
  • Knowledge of technical computer applications
  • Willingness to learn to bridge skills gaps 




Reviewing the most common frequently asked questions often answers the questions you have about the role of a marketing manager. Here are some of the top FAQs about this job. 

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