What does a marketing manager do?
A marketing manager's job consists of organizing marketing campaigns to achieve company goals and create demand for your company's products and services. Among other activities, you design special campaigns based on seasonal buying habits, tie-ins with current events, and incentive offers. Your job also consists of evaluating campaign successes and failures, making new goals, and fine-tuning your campaigns for better results.
What is the average salary of a marketing manager?
Recent data show that the average annual salary for a marketing manager ranges from $98,455 to $128,822. Salaries vary significantly based on geographic locations. For example, you will earn more in Silicon Valley and urban areas than in midwestern companies selling essentials to local consumers.
What can you do to increase your marketing manager salary?
Salaries depend on many factors, including marketing experience, education level, and demonstrated success in previous marketing campaigns. You will also increase your salary by strengthening your job skills, fostering consistency, and seeking feedback. Areas to strengthen your skills include:
- Improving your ability to write and edit compelling content to fire up targeted audiences
- Planning turnkey digital campaigns for email marketing, search engine optimization, and social media posts
- Segmenting your targeted audience with shared attitudes or demographic information
- Analyzing data to identify marketing opportunities and buying trends
- Conducting A/B testing to study different marketing approaches
- Earning relevant certifications in marketing, computer science, and other business skills
Industries that hire marketing managers
Marketing managers work in all types of industries and organizations, from neighborhood grocery shops to computer system design companies. Any business that markets products or services or seeks to change opinions will benefit from a skilled marketing manager's work. Some of the top industries that hire marketing managers include:
- Information technology
- Scientific and technical consulting
- Credit intermediation
- Computer system design
- Retail sales
Marketing manager job description
As a marketing manager, you promote companies and specific services, brands, and products. You develop advertising and pricing strategies and work on projects to develop new business and leads. As the visible person in charge, you oversee other employees in the marketing department. You also develop a budget and analyze buying trends to capitalize on them.
What are the responsibilities of a marketing manager?
As a manager, you have dual responsibilities to your fellow departmental employees and the supervisory chain of command. You support your manager and the marketing team in their efforts to promote a business or product. The following responsibilities are typical of the position:
- Overseeing all campaigns, setting budgets, and assigning staff
- Promoting a business, service, product, or point-of-view
- Making certain that the company's marketing team members communicate the same message to attract new customers while retaining existing clients
- Writing and editing various marketing communications like emails, product pamphlets, and social media communications
- Interacting with customers, staff members, and supervisors and attending critical marketing meetings
- Organizing documentation to ensure accessibility by sales staff, customers, and other stakeholders
- Coordinating multiple sales channels
- Building long-term relationships with media outlets
- Testing new marketing strategies, including A/B testing
- Directing overall social media strategy
What type of equipment do marketing managers use?
Marketing managers use all types of computer equipment and software applications in their jobs, which depend heavily on keeping the line of communications open and accessible. You keep your team together and working toward common goals, and the following apps help you keep the team working cohesively:
- Buffer: This app helps you share and schedule social media updates among your team members.
- Canva: Using Canva to find compelling visual content is important if you don't have knowledge of graphic design.
- Google Alerts: You can set Google Alerts to monitor the internet for mentions of your company.
- Google Analytics: Successful managers learn to use Google to monitor your customer's responses to all types of website content.
- Google Keyword Planner: Choosing the right keywords maximizes marketing results.
- Mozbar: Becoming familiar with Mozbar helps you plan and develop critical SEO strategy.
- Open Site Explorer: Managers use this tool to monitor all the pages linked to any given URL.
What is the work environment of a marketing manager?
Marketing managers work in office settings with climate controls aimed at making spaces comfortable for customers and employees. Most managers spend lots of time at their desks or computers, but they also attend meetings in conference rooms and meet with clients in a variety of social settings. More and more marketing managers work part of the time from their homes. Many managers travel to job sites and other companies when marketing a strategic partnership or becoming deeply involved with production.
Who are your colleagues as a marketing manager?
Your colleagues as a marketing manager often include executives of client companies and members of your company's advertising and sales departments. You typically deal with sales account managers. It's also important to nurture a relationship with computer technicians because they often have discretion to prioritize any requested repairs. As a marketing manager, you work closely with cyber security engineers to devise security protocols and teach your team about security issues and prevent hacks.
Do marketing managers work from home?
Occasionally, most managers do some of their work at home over the weekend, at night, and during the holidays to support the company's interests. The job might involve attending social functions with clients. Managers often come to work early to prepare for an early customer meeting or work late for similar reasons. You will also likely work on holidays to finish a project or supervise marketing employees at critical times like Black Friday. Job flexibility is a hallmark of the career, and as such, many managers work a good part of their time from home.
What is the work schedule of a marketing manager?
Most managers work reasonable work weeks with occasional overtime when required. This might include eight to 10 hours per day. The hours you work vary based on working with different companies that partner with your own. Hours also vary based on the type of project you're working on at any given time. One reputable source reported the work habits of typical marketing managers. The results of the Search Engine Journal survey include:
- 38% of respondents reported that they worked a standard work week of eight hours a day for five days a week.
- 33% of marketing managers reported working between nine and 12 hours per day.
- 15% reported working almost constantly in what many consider to be a stressful job.
- Most “stressed-out” marketing managers admit that they generate their own stress level to compete effectively with other managers doing the same.
What is the career outlook of a marketing manager?
The career outlook for marketing managers is positive. Reports place the career outlook for marketing managers near the top of most lists. For example, US News and World Report finds that the managers themselves rank the job as the top sales and marketing job available. Marketing manager is ranked 14 among the best paying jobs and 24 among the best overall jobs. Marketing managers also rank highly for job security and steady job demand and growth. You also enjoy career advancement opportunities to a position of public relations manager, brand manager, or chief marketing officer.
What are the advantages of working with Spherion as a marketing manager?
Spherion is available to help whether you are actively looking for a job or just checking what's out there. The Spherion team helps with your search for employment by matching you with a marketing manager job that fits your skills. Thanks to connections with a wide range of businesses, Spherion offers plenty of networking opportunities, so you can find the right office for your work style. Working via Spherion offers you a number of advantages. For example:
- Weekly pay
- Work flexibility
- Dedicated contact person
- Training opportunities
- Various job options
- Easy interviewing process
What education do you need as a marketing manager?
Marketing managers usually earn a bachelor's degree in marketing or business administration. A master's degree will improve your resume's appeal and hiring salary. Membership in professional manager organizations and certifications in marketing initiatives will also improve your desirability to potential employers. Getting an MBA is the gold standard of educational development, but you will also enhance your appeal by developing related skills like computer skills, brand management techniques, and standard selling skills. You might learn to become a CNC programmer to advance your skills as a marketing manager.
Skills & competencies
As a marketing manager, you need many hardwired and softer people-management skills to succeed. The top skills you need include the following:
- Ability to empathize with buyers and understand their needs
- Critical problem-solving skills and a can-do attitude
- Skills for working on a team
- Writing and communication skills
- Adaptability and flexibility to change your working goals as necessary
- Organizing and planning skills
- Knowledge of the sales process and sales funnel
- Networking skills for developing quick working relationships
- Knowledge of technical computer applications
- Willingness to learn to bridge skills gaps
Your work history will help your job search by confirming your experience in managing people. Ideally, successful marketing managers average about 10 years of marketing and business experience.
Time management and organization
Marketing managers use time wisely, set priorities, and multitask. Success depends on superior time management, and you can research the topic online and discover effective strategies for managing your time.
Computer and software competencies
Learning more about computer tech always provides an edge. Your company might require learning different software, but the most commonly used programs include:
- QuickBooks or other accounting software
- Microsoft Office Suite
- Microsoft Outlook or other messaging programs
- Google Workstation
- Slack and other communication programs
- Dropbox or other data-sharing programs
- Video conferencing using Zoom or Google Meet
Reviewing the most common frequently asked questions often answers the questions you have about the role of a marketing manager. Here are some of the top FAQs about this job.
What are the key skills needed to be a successful marketing manager?
Key skills include leadership, organization, and creativity. You also need strong communication and technical computer skills. You benefit if you have people skills and motivational skills as well.
What kind of jobs does a marketing degree qualify you to do?
Having a marketing degree qualifies you for a range of opportunities in advertising, product branding, and sales management. You will have the opportunity to pursue jobs at small "mom and pop" shops, global marketing companies, and industrial manufacturers.
What is the outlook for marketing manager jobs?
Marketing manager jobs will grow faster than other industries — approximately 10% in the decade between 2020 and 2030.
How do I apply for a job as a marketing manager?
Applying for a job as a marketing manager is easy with Spherion. You can search for marketing manager jobs on Spherion.com by job title and location. If you don’t see the perfect role, you can submit an open application. Once you submit your contact information and resume through Spherion’s open application, a recruiter from the office closest to you will reach out with details about potential marketing manager roles that fit your skill set and professional goals.