strategic marketing manager.

Responsibilities:
- Lead end-to-end campaign planning and execution, with primary ownership of targeting, channel strategy, media approach, and performance outcomes.
- Partner closely with the Director of Brand Marketing to align creative execution with campaign strategy and performance goals.
- Ensure campaigns are data-driven, well-targeted, and optimized throughout their lifecycle, particularly across digital and paid media channels.
- Own in-flight optimization decisions for digital advertising and social media campaigns to improve performance and ROI.
- Develop campaign briefs, timelines, and measurement plans to ensure clarity, accountability, and strong execution.
- Oversee paid and performance marketing efforts across digital and traditional channels, ensuring spend is aligned with strategy and business objectives.
- Collaborate with internal team members and external partners to ensure advertising execution meets performance expectations.
- Serve as the internal owner of advertising performance, ensuring results are monitored, understood, and acted upon.
- Serve as the strategic and operational owner of the Credit Union website as a marketing, sales, and service channel (excluding online banking and connected systems).
- Own website strategy, structure, content priorities, and conversion optimization, with accountability for performance outcomes.
- Lead the transition toward a balanced sales and service website experience, supporting both growth and member needs
- Partner with third-party vendors and internal teams to guide execution on the HubSpot platform.
- Use data and insights to continuously improve site performance, user experience, and lead generation.
- Partner closely with the Marketing Analyst to ensure strong attribution, reporting, and performance measurement across campaigns and channels.
- Use data and insights to inform decisions, prioritize work, and recommend strategic adjustments.
- Translate performance data into clear recommendations for the SVP of Marketing and other stakeholders.
- Effectively manage time, resources, and personnel, with working knowledge of principles and practices of supervision, shift scheduling, training and performance evaluation.
- Review and approve staff timecards within prescribed timeline.
- Ensure that all staff comply with the 5-consecutive-days out-of-office policy.
- Balance delegation with hands-on involvement to ensure work moves forward efficiently.

Working hours: 8:00 AM - 5:00 PM

Skills:
- Financial services or regulated industry experience preferred.
- Experience working cross-functionally and with external partners strongly preferred.
- Act as a problem-solver and execution leader to keep projects moving and reduce friction across the organization.

Education:
Bachelors

Experience:
7-10 years

Qualifications:
- Bachelor's degree in marketing, communications, business, statistics, data analytics, or related field.
- 6-8 years of professional marketing experience, with demonstrated responsibility for campaign execution and performance.
- Experience working with marketing automation platforms and data-driven marketing programs.
- Strong understanding of marketing strategy, performance marketing, and advertising principles.
- Hands-on experience with marketing automation and CRM platforms, particularly HubSpot.
- Strong working knowledge of paid media, targeting, segmentation, and performance optimization.
- Ability to translate data into actionable insights and recommendations.


Apply now at www.spherion.com/apply/75034

Spherion has helped thousands of people just like you find work happiness! Our experienced staff will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temp-to-perm or direct hire opportunities, no one works harder for you than Spherion.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Spherion, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact Callcenter@spherion.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Spherion offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).