Among the many paths to entrepreneurship, franchising stands out as a stable, proven option for individuals aspiring to own and operate their own businesses. While hotels, restaurants, and fast food franchises tend to be top of mind, staffing franchises are an exceptionally attractive option that often fly under the radar. Boasting consistent growth, resilience in varying economic climates, better work/life balance, and unique financial incentives, a staffing franchise presents a compelling proposition for those looking to venture into the world of franchise ownership. If you’re interested in owning a business services franchise, take a look at some of the key reasons why staffing offers such a promising and rewarding avenue for aspiring entrepreneurs like you.

Staffing is an industry that’s always growing

One of the most commonly cited reasons for choosing to own a staffing franchise is the undeniable growth of the industry. The demand for temporary and permanent staffing solutions has historically seen a consistent upward trajectory, fueled by evolving business needs, globalization, and the continuous transformation of the job market. And as outlined in our 2024 staffing industry outlook, that rosy perspective will continue. Projections indicate sustained annual growth over the next few years, reflecting the industry's resilience and its ability to navigate evolving economic landscapes. Staffing Industry Analysts recently predicted that a recession in 2024 is unlikely, wage growth looks set to persist, and skills-based hiring will likely accelerate. All of this is great news for staffing, and as a result, staffing agencies are reporting that they’re expecting to see a 2.1% revenue increase by year-end.

Beyond these statistics, some broad trends within the workplace will also help lead to continued growth. A layered workforce strategy allows companies to become more operationally efficient by converting fixed labor expenses into variable costs that correspond more closely to their revenue cycles. Additionally, companies are striving to remain agile in a business environment that’s changing more rapidly than ever before. The rise of new technologies, the threat of game-changing competitors, and shifting business strategies all contribute to a need for quickly filling open positions with just the right blend of talented candidates. For help with these resource-intensive and time-sensitive needs, we can expect organizations to turn to staffing franchises for support. This increased demand not only ensures a steady flow of potential clients for staffing franchise owners but also contributes to our industry's overall stability. (More on that next.)

Staffing is particularly stable and resilient

More than any other industry, the staffing industry displays incredible resilience in the face of any economic challenges. In fact, in a recent survey, 87% of staffing, recruiting, and HR leaders had an optimistic outlook on hiring despite ongoing layoffs and economic uncertainty. This may seem to be counter-intuitive—and for any other industry, it would be—but staffing thrives in times of uncertainty. 

During periods of uncertainty, companies in other industries start to reevaluate their hiring strategies. Perhaps they scale back their plans for permanent hires and switch to temporary staffing solutions, which are better in line with more flexible hiring needs that can change on a dime. Or maybe they restructure entirely, realizing that their current workforce doesn’t quite align with their new goals. Another common scenario is that economic uncertainty drives layoffs—only for those positions to need filling once conditions stabilize once more. In all of these instances, businesses find themselves increasingly relying on staffing agencies to meet their evolving talent needs.

This is a key advantage for those who own a staffing franchise, and it’s one that franchise owners at Spherion often cite as a key selling point. Staffing affords a level of security that other business sectors can’t match, because companies always need to hire—even when their specific hiring needs change. The ability to weather economic downturns and maintain stability sets the staffing industry apart, making it an attractive option for those looking to invest in a business with long-term sustainability.

Staffing agency franchises offer traditional hours and a better work/life balance

In addition to these big-picture benefits, those who buy a staffing franchise also report some more personal reasons for choosing the staffing industry. Franchise opportunities in other sectors, like hotels and restaurants, require owners to work long hours, including nights and weekends. This cuts into valuable free time, and franchise owners in these sectors often report that it’s difficult to navigate these demands on their time. On the other hand, owning a staffing franchise can offer entrepreneurs a better work-life balance, because the demand for staffing services occurs during standard business hours, allowing franchise owners to structure their schedules around the typical workweek. This flexibility can be particularly appealing to individuals seeking a business opportunity that aligns with their personal and family priorities.

The work-life balance afforded by staffing franchises is further enhanced by the ongoing ability to introduce the latest technology to streamline workflows. Many aspects of the staffing business, such as candidate sourcing, client communication, and administrative tasks, can be done more efficiently thanks to modern tools and software. This not only increases the productivity of your staffing franchise, but it also allows franchise owners to maintain a more balanced lifestyle by reducing the time they need to spend on routine operational tasks.

Staffing is more accessible and doesn’t rely on specialized expertise

Finally, one of the most major and most fundamental reasons for choosing the staffing industry for franchising: You already have a pretty good idea of how it works. We’ve all held jobs before, we’ve all interviewed, we’re all familiar with the hiring process, and that means that you’re already hitting the ground running when it comes to understanding your franchise industry. Now, compare this to choosing a fast food franchise. Unless you’ve managed a storefront for a fast food chain before, there’s a lot to learn: inventory, ordering, equipment, permits and food handling licenses, and more. This requires much more of an upfront investment in time spent to learn about the industry, and it will require ongoing work to stay on top of things. 

Because of this flexibility and accessibility, staffing franchises provide an opportunity for individuals from many different backgrounds and with many different skill sets to thrive as entrepreneurs. And should you want to tap into your specific experiences, the range of services offered by staffing franchises—from temporary staffing to specialized recruitment—allow staffing franchise owners to tailor their business to their strengths and interests. 

For those looking to own a staffing franchise, financial incentives can sweeten the deal

Financial considerations play a pivotal role in the decision-making process for all potential franchise owners, and the staffing industry offers some uniquely compelling financial incentives. First and foremost, the upfront costs associated with launching a staffing franchise are much lower compared to many other business ventures. Brick-and-mortar franchises in other industries often require significant initial investments in infrastructure, inventory, and equipment—think industrial-size refrigerators to store food, commercial-grade deep fryers and grills, numerous permits, and franchise-required supplies. In contrast, a staffing franchise typically involves fewer physical assets and can be housed in any pre-existing office space, reducing the initial financial burden on the franchisee.

Once the business is up and running, the ongoing costs associated with operating a staffing franchise are also generally lower compared to businesses with extensive overhead expenses. Staffing franchises often operate with a leaner model, focusing on the essentials of recruitment, training, and client management. There’s no need for inventory, because unlike retail or manufacturing businesses that must manage and invest in inventory, staffing franchises deal primarily with services. This eliminates the challenges and costs associated with inventory management, reducing the complexity of day-to-day operations and allowing franchise owners to concentrate on building client relationships and providing high-quality staffing solutions. 

The path to own a staffing franchise can be challenging, but at the end you’ll find a combination of high growth potential, stability, better work-life balance, and serious financial gains. Factor in the industry's consistency and resilience, and there’s no better time than now to explore this option for a business with long-term viability. Aspiring franchise owners seeking a dynamic and rewarding business opportunity this year should consider the major personal and professional advantages that come with owning a staffing franchise.

About the Author
Dan Brunell
Dan Brunell

Dan Brunell

Regional Vice President of Franchise Development

Dan’s background as a senior executive in the staffing industry and founder of a top franchise brokerage equips him with more than 30 years of experience helping prospective franchisees succeed.