Develops comprehensive marketing plans and objectives in partnership with the Senior Leadership Team with targeted goals, quantifiable outcomes, and appropriate timelines. Works collaboratively across all departments to ensure brand integrity and information accuracy for all media across all platforms and mediums. Develops and disseminates brand style guides, toolkits, logo suites, etc. to support compliance and consistency across all departments and locations. Identifies opportunities and executes strategies to increase awareness of programs, services, and opportunities for partnership. Manages and maximizes the organization's marketing and communications budget to ensure the responsible and effective deployment of financial resources. Ensures a regular presence to capture photos and other relevant content to support marketing and communications efforts. Oversees the organization's social media accounts (Facebook, Instagram, Twitter, and LinkedIn) and develops and drives our social media strategy to produce increases in the reach of our brand and engagement with our content. Manages the organization's website, ensuring accuracy, relevance, and visual appeal. o Monitors, reports, and presents on KPI analytics (website, SEO, opens and click rates, social media, paid ads, etc.) Ensures the production of session-based parent e-newsletters utilizing the Daxko Engage platform to inform families of current programs, services, policies, and resources. Ensures the creation of flyers for session-based program offerings, utilizing Canva and/or Adobe InDesign to support promotion to current/prospective Club families. Ensures the creation of targeted marketing e-campaigns utilizing Daxko Engage to inform current and prospective families of Club programs, services, events, etc. Ensures creation of brochures, postcards, banners, and other print and digital collateral to support expanded awareness of the benefits of Club membership. Supports the planning for and implementation of signature annual fundraising and stewardship events via the creation of save the dates, invitations, signage, program books, videos, etc., in collaboration with the Senior Director of Development. Develops and maintains relationships with regional/local networks of media outlets (newspapers and television news) through the regular dissemination of press releases, to inform and inspire; regularly adding new contacts as they are relevant.
1-4 years
Develops comprehensive marketing plans and objectives in partnership with the Senior Leadership Team with targeted goals, quantifiable outcomes, and appropriate timelines. Works collaboratively across all departments to ensure brand integrity and information accuracy for all media across all platforms and mediums. Develops and disseminates brand style guides, toolkits, logo suites, etc. to support compliance and consistency across all departments and locations. Identifies opportunities and executes strategies to increase awareness of programs, services, and opportunities for partnership. Manages and maximizes the organization's marketing and communications budget to ensure the responsible and effective deployment of financial resources. Ensures a regular presence to capture photos and other relevant content to support marketing and communications efforts. Oversees the organization's social media accounts (Facebook, Instagram, Twitter, and LinkedIn) and develops and drives our social media strategy to produce increases in the reach of our brand and engagement with our content. Manages the organization's website, ensuring accuracy, relevance, and visual appeal. o Monitors, reports, and presents on KPI analytics (website, SEO, opens and click rates, social media, paid ads, etc.) Ensures the production of session-based parent e-newsletters utilizing the Daxko Engage platform to inform families of current programs, services, policies, and resources. Ensures the creation of flyers for session-based program offerings, utilizing Canva and/or Adobe InDesign to support promotion to current/prospective Club families. Ensures the creation of targeted marketing e-campaigns utilizing Daxko Engage to inform current and prospective families of Club programs, services, events, etc. Ensures creation of brochures, postcards, banners, and other print and digital collateral to support expanded awareness of the benefits of Club membership. Supports the planning for and implementation of signature annual fundraising and stewardship events via the creation of save the dates, invitations, signage, program books, videos, etc., in collaboration with the Senior Director of Development. Develops and maintains relationships with regional/local networks of media outlets (newspapers and television news) through the regular dissemination of press releases, to inform and inspire; regularly adding new contacts as they are relevant.
Bachelor's degree in a related field with at least two years of relevant work experience. ??? Prior experience in a nonprofit marketing and/or development capacity is preferred. ??? Demonstrated eye for graphic design and experience using Canva and Adobe Creative Suite. ??? Demonstrated experience managing a high-performing team of direct service staff. ??? Superior organizational skills, attention to detail, and project management experience, including the ability to work efficiently and effectively to meet deadlines in a cross-functional, team-based environment. ??? Demonstrated resource management, budgeting, and analytical skills ??? including the ability to compile and analyze data for planning and reporting purposes. ??? Technological proficiency, including a command of the Microsoft Office Suite, and familiarity with using a database to track and extract information. ??? Exemplary communication skills (written and verbal) are needed, including the ability to present in front of large groups, interact with and motivate stakeholders, represent the organization at community events and meetings, and write professionally in emails, etc. ??? Ability to relate effectively to diverse groups of people (staff, families, youth, etc.) and a track record of building and sustaining meaningful relationships with individuals and teams from all socioeconomic backgrounds. ??? Commitment to professionalism including high expectations and standards of quality, a solid work ethic and personal code of ethics, accountability, and dependability. ??? Self-motivated and goal-oriented with the ability to set effective objectives for teams and individuals and take ownership for results. ??? Demonstrated commitment to the values of diversity, inclusiveness, and empowerment. ??? Willing to provide leadership daily in a normal eight-hour day and occasional night and weekend hours. This position does provide for remote work options. ??? This position requires a valid driver???s license and will require frequent local travel
Bachelors
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