Why Franchise in Omaha?
Be part of a thriving Midwestern economic hub
With its affordable cost of living and strong sense of community, Omaha offers an exceptional quality of life for residents. The city features beautiful parks along the Missouri River, a vibrant arts scene, and the nationally renowned Henry Doorly Zoo and Aquarium. Home to the College World Series and a growing culinary landscape, Omaha balances small-town charm with big-city amenities.
For business owners, Omaha presents a stable economy with diverse industry sectors and strong support for entrepreneurship. Organizations like the Greater Omaha Chamber provide resources for new businesses, while Nebraska's business-friendly policies create an attractive environment for growth. With multiple universities and colleges in the area, Omaha's educated workforce continues to expand—offering staffing franchisees access to talented candidates seeking new career opportunities.
Top employers in Omaha:
- Berkshire Hathaway
- Union Pacific Railroad
- Mutual of Omaha
- First National Bank
- CHI Health
Omaha business highlights
$841 million estimated temp staffing payroll
#3 on Forbes' "Best Places for Business and Careers"
485,000+ person workforce in the metro area
11,820 temporary help employees
7+ colleges and universities
5 Fortune 500 headquarters
Named among the "Best Cities for Young Professionals" by SmartAsset
About You
Who is an ideal Spherion Staffing franchise owner candidate?
What skills and traits does the ideal Spherion franchise candidate possess? After more than 65 years of franchising, here are the character traits, leadership skills, and business expertise we expect our franchise candidates to demonstrate:
- Sufficient operating capital or the ability to obtain operating funds from a verifiable source
- At least 5 years' experience leading and developing a team or teams in areas of:
- Customer development, service and support
- Sales and prospect identification and activities
- Managing a P&L, basic accounting principals, accounts receivables management and delivery of compensation recommendations and guidance
- Personal experience in sales and market development including new business prospecting, sales calling, consultative selling skills, business negotiation skills and responding to bid opportunities
- At least 3 years' experience recruiting, hiring and developing team members to manage role-specific responsibilities and demonstrate criteria-based results
- Personal residence within your desired market
- A strong desire to contribute to your community; involvement in civic and community business organizations
- Confident speaking and presentation skills
If this sounds like you, read more about franchising with Spherion Staffing. Then, contact Dan Brunell to get started on your Spherion path to franchise ownership!
Support & Training
Our support is our signature: Our owner community across the country is collaborative, supportive, and helpful. Spherion franchisees include multigenerational groups, husband-wife teams, former Spherion corporate employees, former franchise employees, and entrepreneurs from all walks of life. A clear supermajority (98%) agree that Spherion's training is good or better, while 91% agree that their fellow franchisees are supportive of each other and the Spherion brand.**
You'll receive 380+ hours of comprehensive role-based training before and after opening. Periodic training addresses client development, legal requirements, marketing, and sales. You'll be supported by a dedicated portfolio leader who is available to answer questions and strategize with you, as well as by a national marketing team.
Spherion owners receive complete back office and technology support for all functions related to their temporary employees. We process employee payroll, including taxes, insurance, and benefits required by law. We invoice the clients, manage collections and application of payments as well as the W-2 process at the end of the year. Our corporate office maintains, supports, and troubleshoots all technology, eliminating the need for technical expertise and investment. Spherion's model allows you to focus on the business, not get lost in the business.
Our franchisees enjoy a full range of sales and marketing tools to help promote their business, including digital marketing, SEO & SEM support; sales collateral; print, radio, billboard, and online advertising; social media content; target account programs; direct mail campaigns; salary data; thought leadership research; and community giveback programs.
You'll enroll in our New Franchisee Launch program, a comprehensive training course that covers all aspects of opening a successful Spherion office. Plus, you'll receive ongoing support from a tenured team of professionals—from accounting, payroll, and technology to operations and marketing.
Compeittion
The Omaha staffing market includes both national chains and regional agencies, but opportunities for differentiation abound—especially through agriculture and food processing expertise, financial services specialization, and responsive local service. Spherion's model, which pairs national brand strength with hands-on, community-focused ownership, is well-suited for this diverse Midwest market.
With continued growth in its status as a major business hub, expanding tech sector, and steady job creation in sectors like finance, healthcare, transportation, and agriculture, Omaha is primed for a staffing franchise that understands its skilled workforce and emerging growth potential.
Staffing Industry Analysts predicts the US staffing industry will experience flat but stable activity in 2025. Overall industry revenue is predicted to reach $188.7 billion. This growth will be powered by lower inflation and interest rates that allow businesses to accelerate their growth compared to previous years. Regardless of economic conditions, the need for temporary employees to fill skills gaps and for permanent workers to fulfill longer-term business goals will remain stable.
Growth & Expansion Opportunity
Talent Acquisition Challenges
Omaha employers frequently cite challenges in sourcing skilled technical workers, experienced financial professionals, and specialized agricultural and food processing staff. A staffing franchise that can provide tailored recruitment solutions—particularly in finance, agriculture, healthcare, and technology—will have a clear competitive edge.
Flexible Work Arrangements
As remote and hybrid roles expand—particularly in finance, IT, and administrative functions—employers in Omaha are increasingly seeking contract-based professionals who can deliver results while supporting operations across the central region and national corporate networks.
Seasonal Workforce Fluctuations
Omaha's economy sees natural spikes in hiring tied to agricultural harvest seasons, holiday retail and logistics demands, and tax season financial services needs. These seasonal patterns create predictable demand for temporary staffing support.
Small and Mid-Size Business Growth
While major employers like Berkshire Hathaway and Union Pacific anchor the region's job market, Omaha has seen steady growth among small and mid-sized businesses—especially in financial services, agribusiness, and healthcare support. These companies often need fast, flexible hiring solutions, making them ideal clients for a locally owned Spherion franchise.
Request More Information
Learn more about buying a franchise with Spherion Staffing
Become a Spherion Business Owner.
When you're ready to start your franchising journey with Spherion, text, call, or email Dan to ask how you can become part of our franchise community.

Dan Brunell
Regional Vice President of Franchise Development
Dan’s background as a senior executive in the staffing industry and founder of a top franchise brokerage equips him with more than 30 years of experience helping prospective franchisees succeed.
This website and the franchise sales information on this website do not constitute an offer to sell a franchise. The offer of a franchise can only be made through the delivery of a franchise disclosure document. Certain states require that we register the franchise disclosure document in those states. The communications on this website are not directed by us to the residents of any of those states. Moreover, we will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the franchise disclosure document to the prospective franchisee in compliance with applicable law.
*This data is based on 64 franchisees that were open and operating their businesses for at least one full year as of 12/31/24. Of these 64 franchisees, 20 of them (31.3%) surpassed the average annual sales stated above, and 22 of them (34.4%) surpassed the average annual gross profit stated above. Some outlets have earned these amounts. Your individual results may differ. There is no assurance that you’ll earn as much. Please review Item 19 of our April 18, 2025 Franchise Disclosure Document (FDD) for more information.
**Franchise Business Review survey, December 2024