Why franchise in Salem, Oregon?

Grow your business in Oregon’s state capital and economic center

Salem offers the perfect mix of small-city charm and statewide influence. As the political and administrative heart of Oregon, it’s home to a stable job market driven by government, education, healthcare, agriculture, and light manufacturing. The region is also a vital connector between Portland and Eugene, making it a strategic location for commerce and commuting talent alike.

The Salem workforce is diverse, community-oriented, and steadily growing. With a strong presence of public-sector employees, skilled tradespeople, and service professionals, the area offers broad demand for both temporary and direct hire staffing solutions. Nearby universities and technical colleges produce a steady pipeline of talent ready to serve businesses across sectors.

Spherion franchisees in Salem will find a welcoming business climate, growing demand for flexible staffing solutions, and opportunities to serve both large institutions and small businesses alike.

Top employers in the Salem region:

  • State of Oregon
  • Salem Health Hospitals and Clinics
  • Salem-Keizer Public Schools
  • City of Salem
  • Willamette University
  • Amazon (Salem Delivery Station)
  • NORPAC Foods
  • Garmin AT
  • Oregon State Hospital

Salem Business Highlights

$520+ million estimated temp staffing payroll (2023)

$740+ million estimated temp staffing market size (2023)

More than 225,000 workers in the metro area

One of Oregon’s fastest-growing cities by population

Strong public sector job base anchored by state government

Significant agriculture and food processing sector presence

Proximity to I-5, with access to Portland (1 hour) and Eugene (1.5 hours)

About You

Who is an ideal Spherion Staffing franchise owner candidate?

What skills and traits does the ideal Spherion franchise candidate possess? After more than 65 years of franchising, here are the character traits, leadership skills, and business expertise we expect our franchise candidates to demonstrate:

  • Sufficient operating capital or the ability to obtain operating funds from a verifiable source
  • At least 5 years' experience leading and developing a team or teams in areas of:
    • Customer development, service and support
    • Sales and prospect identification and activities
    • Managing a P&L, basic accounting principals, accounts receivables management and delivery of compensation recommendations and guidance
  • Personal experience in sales and market development including new business prospecting, sales calling, consultative selling skills, business negotiation skills and responding to bid opportunities
  • At least 3 years' experience recruiting, hiring and developing team members to manage role-specific responsibilities and demonstrate criteria-based results
  • Personal residence within your desired market
  • A strong desire to contribute to your community; involvement in civic and community business organizations
  • Confident speaking and presentation skills

If this sounds like you, read more about franchising with Spherion Staffing. Then, contact Dan Brunell to get started on your Spherion path to franchise ownership!

Support & Training

Our support is our signature: Our owner community across the country is collaborative, supportive, and helpful. Spherion franchisees include multigenerational groups, husband-wife teams, former Spherion corporate employees, former franchise employees, and entrepreneurs from all walks of life. A clear supermajority (98%) agree that Spherion's training is good or better, while 91% agree that their fellow franchisees are supportive of each other and the Spherion brand.**

You'll receive 380+ hours of comprehensive role-based training before and after opening. Periodic training addresses client development, legal requirements, marketing, and sales. You'll be supported by a dedicated portfolio leader who is available to answer questions and strategize with you, as well as by a national marketing team.

Spherion owners receive complete back office and technology support for all functions related to their temporary employees. We process employee payroll, including taxes, insurance, and benefits required by law. We invoice the clients, manage collections and application of payments as well as the W-2 process at the end of the year. Our corporate office maintains, supports, and troubleshoots all technology, eliminating the need for technical expertise and investment. Spherion's model allows you to focus on the business, not get lost in the business.

Our franchisees enjoy a full range of sales and marketing tools to help promote their business, including digital marketing, SEO & SEM support; sales collateral; print, radio, billboard, and online advertising; social media content; target account programs; direct mail campaigns; salary data; thought leadership research; and community giveback programs.

You'll enroll in our New Franchisee Launch program, a comprehensive training course that covers all aspects of opening a successful Spherion office. Plus, you'll receive ongoing support from a tenured team of professionals—from accounting, payroll, and technology to operations and marketing.

Competition

Salem’s staffing landscape includes regional competitors and smaller independent agencies, but the market is underpenetrated by national staffing brands—creating room for a franchisee offering scalable resources, deep industry knowledge, and hyperlocal service. With Spherion’s support, franchisees can stand out by specializing in government contracts, agriculture, logistics, and healthcare staffing.

As Oregon continues to experience population and economic growth outside of the Portland metro, Salem stands out as a sustainable and scalable market for a staffing business rooted in long-term community engagement.

Staffing Industry Analysts predicts the US staffing industry will grow by 1% in 2025 to reach $188.7 billion. This growth will be powered by lower inflation and interest rates that allow businesses to accelerate their growth compared to previous years. Regardless of economic conditions, the need for temporary employees to fill skills gaps and for permanent workers to fulfill longer-term business goals will remain stable.

Growth & Expansion Opportunity

How can you build your Spherion business in Salem?

Talent Acquisition Challenges

Despite a relatively high employment rate, Salem employers report difficulty filling skilled roles in healthcare, maintenance, trades, and administrative support. A Spherion franchise with a consultative, solutions-oriented approach can play a pivotal role in bridging these gaps.

Flexible Work Arrangements

While Oregon overall favors flexible work policies, Salem’s government and healthcare sectors are also navigating increased demand for hybrid and contract professionals—creating opportunity for staffing firms that can source project-based or part-time talent.

Seasonal Workforce Fluctuations

Agriculture, food processing, and education create predictable ebbs and flows in workforce demand. From harvest season to the school year calendar, these cycles fuel regular demand for temporary workers and flexible scheduling.

Small and Mid-Size Business Growth

Salem has seen growth in manufacturing, logistics, IT support, and hospitality—particularly among local companies that lack in-house HR or recruitment capabilities. These SMBs rely heavily on staffing partners to help them scale efficiently.

Become a Spherion Business Owner.

When you're ready to start your franchising journey with Spherion, text, call, or email Dan to ask how you can become part of our franchise community.

Dan Brunell

Dan Brunell

Regional Vice President of Franchise Development

Dan’s background as a senior executive in the staffing industry and founder of a top franchise brokerage equips him with more than 30 years of experience helping prospective franchisees succeed.

This website and the franchise sales information on this website do not constitute an offer to sell a franchise. The offer of a franchise can only be made through the delivery of a franchise disclosure document. Certain states require that we register the franchise disclosure document in those states. The communications on this website are not directed by us to the residents of any of those states. Moreover, we will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the franchise disclosure document to the prospective franchisee in compliance with applicable law.

*This data is based on 64 franchisees that were open and operating their businesses for at least one full year as of 12/31/24. Of these 64 franchisees, 20 of them (31.3%) surpassed the average annual sales stated above, and 22 of them (34.4%) surpassed the average annual gross profit stated above. Some outlets have earned these amounts. Your individual results may differ. There is no assurance that you’ll earn as much. Please review Item 19 of our April 18, 2025 Franchise Disclosure Document (FDD) for more information. 

**Franchise Business Review survey, December 2024