Why franchise in El Paso?
Capitalize on growth at the crossroads of trade, culture, and industry
El Paso offers a unique blend of business potential, cultural richness, and strategic location. Sitting at the intersection of Texas, New Mexico, and Mexico, El Paso is a major hub for international trade, manufacturing, logistics, and military operations. With a growing economy, low cost of living, and expanding infrastructure, El Paso is one of the most promising metros in the Southwest for business development.
El Paso’s workforce is young, diverse, and bilingual—key advantages in today’s global economy. The region benefits from strong partnerships between local government, workforce development boards, and educational institutions such as the University of Texas at El Paso (UTEP) and El Paso Community College, which are focused on training talent for in-demand industries.
For staffing franchisees, El Paso presents a high-opportunity market driven by industrial growth, cross-border commerce, and an increasing demand for flexible labor solutions across the private and public sectors.
Top employers in the El Paso region:
- Fort Bliss (U.S. Army)
- University Medical Center of El Paso
- University of Texas at El Paso (UTEP)
- El Paso Independent School District
- Amazon Fulfillment Centers
- ADP
- Eaton Corporation
- Foxconn
El Paso Business Highlights
$430+ million estimated temp staffing payroll (2023)
$620+ million estimated temp staffing market size (2023)
Over 400,000-person civilian workforce
80%+ bilingual population offers competitive edge in international trade and customer service
One of the largest manufacturing hubs on the U.S.-Mexico border
El Paso-Juárez region moves $90+ billion in trade annually
Ranked among the safest large cities in the U.S.
About You
Who is an ideal Spherion Staffing franchise owner candidate?
What skills and traits does the ideal Spherion franchise candidate possess? After more than 65 years of franchising, here are the character traits, leadership skills, and business expertise we expect our franchise candidates to demonstrate:
- Sufficient operating capital or the ability to obtain operating funds from a verifiable source
- At least 5 years' experience leading and developing a team or teams in areas of:
- Customer development, service and support
- Sales and prospect identification and activities
- Managing a P&L, basic accounting principals, accounts receivables management and delivery of compensation recommendations and guidance
- Personal experience in sales and market development including new business prospecting, sales calling, consultative selling skills, business negotiation skills and responding to bid opportunities
- At least 3 years' experience recruiting, hiring and developing team members to manage role-specific responsibilities and demonstrate criteria-based results
- Personal residence within your desired market
- A strong desire to contribute to your community; involvement in civic and community business organizations
- Confident speaking and presentation skills
If this sounds like you, read more about franchising with Spherion Staffing. Then, contact Dan Brunell to get started on your Spherion path to franchise ownership!
Support & Training
Our support is our signature: Our owner community across the country is collaborative, supportive, and helpful. Spherion franchisees include multigenerational groups, husband-wife teams, former Spherion corporate employees, former franchise employees, and entrepreneurs from all walks of life. A clear supermajority (98%) agree that Spherion's training is good or better, while 91% agree that their fellow franchisees are supportive of each other and the Spherion brand.**
You'll receive 380+ hours of comprehensive role-based training before and after opening. Periodic training addresses client development, legal requirements, marketing, and sales. You'll be supported by a dedicated portfolio leader who is available to answer questions and strategize with you, as well as by a national marketing team.
Spherion owners receive complete back office and technology support for all functions related to their temporary employees. We process employee payroll, including taxes, insurance, and benefits required by law. We invoice the clients, manage collections and application of payments as well as the W-2 process at the end of the year. Our corporate office maintains, supports, and troubleshoots all technology, eliminating the need for technical expertise and investment. Spherion's model allows you to focus on the business, not get lost in the business.
Our franchisees enjoy a full range of sales and marketing tools to help promote their business, including digital marketing, SEO & SEM support; sales collateral; print, radio, billboard, and online advertising; social media content; target account programs; direct mail campaigns; salary data; thought leadership research; and community giveback programs.
You'll enroll in our New Franchisee Launch program, a comprehensive training course that covers all aspects of opening a successful Spherion office. Plus, you'll receive ongoing support from a tenured team of professionals—from accounting, payroll, and technology to operations and marketing.
Competition
The El Paso staffing market includes both national chains and regional agencies, but opportunities for differentiation abound—especially through bilingual recruitment, skilled trades specialization, and responsive local service. Spherion’s model, which pairs national brand strength with hands-on, community-focused ownership, is well-suited for this unique cross-border market.
With continued investments in infrastructure, growing industrial development, and steady job creation in sectors like warehousing, transportation, healthcare, and public services, El Paso is primed for a staffing franchise that understands its local workforce and global potential.
Staffing Industry Analysts predicts the US staffing industry will grow by 1% in 2025 to reach $188.7 billion. This growth will be powered by lower inflation and interest rates that allow businesses to accelerate their growth compared to previous years. Regardless of economic conditions, the need for temporary employees to fill skills gaps and for permanent workers to fulfill longer-term business goals will remain stable.
Growth & Expansion Opportunity
Talent Acquisition Challenges
El Paso employers frequently cite challenges in sourcing skilled, bilingual, and specialized workers. A staffing franchise that can provide tailored recruitment solutions—particularly in logistics, customer service, healthcare, and manufacturing—will have a clear competitive edge.
Flexible Work Arrangements
As remote and hybrid roles expand—particularly in finance, IT, and administrative functions—employers in El Paso are increasingly seeking contract-based professionals who can deliver results while working flexibly across borders and time zones.
Seasonal Workforce Fluctuations
El Paso’s economy sees natural spikes in hiring tied to the school year, holiday logistics demands, and government contract cycles. These seasonal patterns create predictable demand for temporary staffing support.
Small and Mid-Size Business Growth
While major employers like Fort Bliss and Amazon anchor the region’s job market, El Paso has seen a surge in growth among small and mid-sized businesses—especially in transportation, hospitality, and healthcare support. These companies often need fast, flexible hiring solutions, making them ideal clients for a locally owned Spherion franchise.
Become a Spherion Business Owner.
When you're ready to start your franchising journey with Spherion, text, call, or email Dan to ask how you can become part of our franchise community.
Dan Brunell
Regional Vice President of Franchise Development
Dan’s background as a senior executive in the staffing industry and founder of a top franchise brokerage equips him with more than 30 years of experience helping prospective franchisees succeed.
This website and the franchise sales information on this website do not constitute an offer to sell a franchise. The offer of a franchise can only be made through the delivery of a franchise disclosure document. Certain states require that we register the franchise disclosure document in those states. The communications on this website are not directed by us to the residents of any of those states. Moreover, we will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the franchise disclosure document to the prospective franchisee in compliance with applicable law.
*This data is based on 64 franchisees that were open and operating their businesses for at least one full year as of 12/31/24. Of these 64 franchisees, 20 of them (31.3%) surpassed the average annual sales stated above, and 22 of them (34.4%) surpassed the average annual gross profit stated above. Some outlets have earned these amounts. Your individual results may differ. There is no assurance that you’ll earn as much. Please review Item 19 of our April 18, 2025 Franchise Disclosure Document (FDD) for more information.
**Franchise Business Review survey, December 2024