Why franchise in Gadsden, Alabama?
Grab a slice of the $51 million staffing market industry
Gadsden offers the perfect mix of small-city charm and industrial strength. As a key manufacturing hub in Northeast Alabama, it's home to a stable job market driven by manufacturing, healthcare, education, automotive, and food processing. The region serves as a vital connector between Birmingham and Chattanooga, making it a strategic location for commerce and attracting talent from across the Southeast. Gadsden's diverse industrial base provides a solid foundation for economic stability and growth.
The Gadsden workforce is experienced, dedicated, and deeply rooted in the community. With a strong presence of manufacturing workers, healthcare professionals, educators, and skilled tradespeople, the area offers broad demand for both temporary and direct hire staffing solutions. SIA estimates the temp staffing market to be worth $51 million (2023). Gadsden State Community College and regional educational institutions produce a steady pipeline of talent ready to serve businesses across sectors.
Aspiring business owners in Gadsden will find a supportive business climate, growing demand for flexible staffing solutions, and opportunities to serve both major industrial employers and growing local businesses alike.
Top employers in the Gadsden region:
- Gadsden Regional Medical Center
- Etowah County Board of Education
- Koch Foods
- Goodyear Tire and Rubber Company
- Riverview Regional Medical Center
- Walmart
- Gadsden City School System
- Gadsden State Community College
- Tyson Foods
- City of Gadsden
Napa Business Highlights
$32+ million estimated temp staffing payroll (2023)
$51+ million estimated temp staffing market size (2023)
More than 45,000 workers in the metro area
Strong manufacturing base anchored by Goodyear, Koch Foods, and Tyson
Stable healthcare sector with major regional medical centers
Diverse economy spanning manufacturing, healthcare, education, and food processing
About You
Who is an ideal Spherion Staffing franchise owner candidate?
What skills and traits does the ideal Spherion franchise candidate possess? After more than 65 years of franchising, here are the character traits, leadership skills, and business expertise we expect our franchise candidates to demonstrate:
- Sufficient operating capital or the ability to obtain operating funds from a verifiable source
- At least 5 years' experience leading and developing a team or teams in areas of:
- Customer development, service and support
- Sales and prospect identification and activities
- Managing a P&L, basic accounting principals, accounts receivables management and delivery of compensation recommendations and guidance
- Personal experience in sales and market development including new business prospecting, sales calling, consultative selling skills, business negotiation skills and responding to bid opportunities
- At least 3 years' experience recruiting, hiring and developing team members to manage role-specific responsibilities and demonstrate criteria-based results
- Personal residence within your desired market
- A strong desire to contribute to your community; involvement in civic and community business organizations
- Confident speaking and presentation skills
If this sounds like you, read more about franchising with Spherion Staffing. Then, contact Dan Brunell to get started on your Spherion path to franchise ownership!
Request More Information
Learn more about buying a franchise with Spherion Staffing
Support & Training
Our support is our signature: Our owner community across the country is collaborative, supportive, and helpful. Spherion franchisees include multigenerational groups, husband-wife teams, former Spherion corporate employees, former franchise employees, and entrepreneurs from all walks of life. A clear supermajority (98%) agree that Spherion's training is good or better, while 91% agree that their fellow franchisees are supportive of each other and the Spherion brand.**
You'll receive 380+ hours of comprehensive role-based training before and after opening. Periodic training addresses client development, legal requirements, marketing, and sales. You'll be supported by a dedicated portfolio leader who is available to answer questions and strategize with you, as well as by a national marketing team.
Spherion owners receive complete back office and technology support for all functions related to their temporary employees. We process employee payroll, including taxes, insurance, and benefits required by law. We invoice the clients, manage collections and application of payments as well as the W-2 process at the end of the year. Our corporate office maintains, supports, and troubleshoots all technology, eliminating the need for technical expertise and investment. Spherion's model allows you to focus on the business, not get lost in the business.
Our franchisees enjoy a full range of sales and marketing tools to help promote their business, including digital marketing, SEO & SEM support; sales collateral; print, radio, billboard, and online advertising; social media content; target account programs; direct mail campaigns; salary data; thought leadership research; and community giveback programs.
You'll enroll in our New Franchisee Launch program, a comprehensive training course that covers all aspects of opening a successful Spherion office. Plus, you'll receive ongoing support from a tenured team of professionals—from accounting, payroll, and technology to operations and marketing.
Competition
Gadsden's Staffing Market Opportunity
Gadsden's staffing landscape includes regional competitors and smaller independent agencies, but the market is underpenetrated by national staffing brands—creating room for a franchisee offering scalable resources, deep industry knowledge, and hyperlocal service. With Spherion's support, franchisees can stand out by specializing in manufacturing, food processing, healthcare, and skilled trades staffing.
As Northeast Alabama continues to benefit from its strategic location between major metropolitan areas and ongoing industrial development, Gadsden stands out as a sustainable and scalable market for a staffing business rooted in long-term community engagement.
Staffing Industry Analysts predicts the US staffing industry will grow by 1% in 2025 to reach $188.7 billion. This growth will be powered by lower inflation and interest rates that allow businesses to accelerate their growth compared to previous years. Regardless of economic conditions, the need for temporary employees to fill skills gaps and for permanent workers to fulfill longer-term business goals will remain stable.
Growth & Expansion Opportunity
Market Opportunities in Gadsden
Talent Acquisition Challenges
Despite a stable employment base, Gadsden employers report difficulty filling skilled roles in manufacturing operations, food processing, skilled trades, and technical support. A Spherion franchise with a consultative, solutions-oriented approach can play a pivotal role in bridging these gaps.
Flexible Work Arrangements
As Alabama businesses adapt to modern workplace trends, Gadsden's healthcare and professional services sectors are navigating increased demand for hybrid and contract professionals—creating opportunity for staffing firms that can source project-based or part-time talent.
Production Workforce Fluctuations
Manufacturing, food processing, and healthcare create predictable ebbs and flows in workforce demand. From production ramp-ups to seasonal processing peaks, these cycles fuel regular demand for temporary workers and flexible scheduling.
Small and Mid-Size Business Growth
Gadsden has seen growth in manufacturing support services, logistics, healthcare services, and professional services—particularly among local companies that lack in-house HR or recruitment capabilities. These SMBs rely heavily on staffing partners to help them scale efficiently.
Become a Spherion Business Owner.
When you're ready to start your franchising journey with Spherion, text, call, or email Dan to ask how you can become part of our franchise community.
Dan Brunell
Senior Vice President of Franchise Development
Dan boasts 30+ years of experience helping prospective franchisees succeed. His background includes founding a top franchise brokerage as well as current and past senior executive roles in the staffing industry.
This website and the franchise sales information on this website do not constitute an offer to sell a franchise. The offer of a franchise can only be made through the delivery of a franchise disclosure document. Certain states require that we register the franchise disclosure document in those states. The communications on this website are not directed by us to the residents of any of those states. Moreover, we will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the franchise disclosure document to the prospective franchisee in compliance with applicable law.
*This data is based on 64 franchisees that were open and operating their businesses for at least one full year as of 12/31/24. Of these 64 franchisees, 20 of them (31.3%) surpassed the average annual sales stated above, and 22 of them (34.4%) surpassed the average annual gross profit stated above. Some outlets have earned these amounts. Your individual results may differ. There is no assurance that you’ll earn as much. Please review Item 19 of our April 18, 2025 Franchise Disclosure Document (FDD) for more information.
**Franchise Business Review survey, December 2024