Emerging Workforce Study 2009

The Emerging Workforce Study found that workers’ opinions about their careers and the workplace continue to evolve. With economic uncertainty fresh in employees' minds, that shift is occurring at a more rapid pace. The Study’s findings impact three key areas of concern to employers: attracting, cultivating and retaining talent.

Attracting Talent
How will employers attract talent in an era where social media, e-recruiting and employer branding are gaining in popularity, while the supply of qualified workers continues to dwindle? To attract the most desired and sought-after employees, organizations must align their career opportunities, workplace environment and perks with the priorities and expectations of their employees.

Retaining Talent
Today’s workers are relying on themselves, rather than employers, for career development.

  • 94% say employees should seek their own career opportunities, wherever they might be.
  • Only 24% of workers are satisfied with growth and earnings potential at their current job.

These stats represent a major disconnect between what employees demand and their employer’s ability to deliver.

Cultivating Talent
Most companies overlook their existing talent base as an answer to impending labor shortages and knowledge gaps—it’s a missed opportunity. Employers who want to keep their star talent in place must invest in career development and promote from within.