What does an event planner do?

As an event planner, you will be tasked with the logistical management of public and corporate events. The main role of an event planner revolves around organizing facility details such as catering, décor, transportation, entertainment, location, equipment, invitee list, special guests, promotional material, and much more. In other words, the job involves responsibilities such as choosing locations, hiring caterers, liaising with entertainment vendors, and other aspects that will ensure that an event is successful. 

Examples of tasks

An event planner must come up with a design and execute production within the set time limits. You will be working with clients intending to identify their needs, thus ensuring customer satisfaction. You have to gather information through market research, negotiate contracts, and close deals while providing periodic feedback reports to stakeholders.

While doing all these, you are required to ensure compliance with safety, health, and legal obligations. An event planner works toward improving the event services quality by providing ideas and handling any arising issues as well as troubleshoots emergency problems during the event. You will coordinate staff activities and specify their requirements and work with PR and marketing to publicize the event. You need to carry out pre- and post-event assessments and report their results.


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What is the average salary of an event planner?

The salary of an event planner varies widely depending on which state you're located and the company you are working for. It also varies depending on factors such as certificates, education, experience, and additional skills. As of 2020, the average salary of an event planner in the U.S. was $51,560 annually, but the salary ranges from $38,460 and goes up to $67,250. Some of the best-paying cities for event planners include Atlanta, Chicago, Austin, Boston, and Washington. 

Improving earnings

You can improve your earnings as an event planner over time by learning everything that you require to know concerning event management. You have to build a portfolio to make an impression and take advantage of every arising opportunity to gain experience. Keep an eye on the other companies out there and be in the loop of the trends at the top of the game.

event planner

Working as an event planner

An event planner is used to juggling many tasks to create experiences and bring a vision to life. The typical functions of an event planner range from soliciting bids, scouting locations, managing vendor relations, facilitating client communication, and managing budgets to creating and negotiating contracts. Typical event planners spend most of their time in the office talking to clients, structuring an event, and coordinating all the moving parts.


What is the career outlook for an event planner?

The demand for event planners is growing, and it is projected to increase by 18% from 2020 to 2030. An average of about 16,400 openings for event planners are estimated each year. These openings are a result of the need to replace workers who transfer to other occupations or retire. As an event planner, you can advance your career by dealing with larger and more demanding events. As you gain experience, you will be able to handle extra responsibilities and maybe eventually open your own business. You will also have the opportunity to move to other related fields such as marketing or public relations.

What are the advantages of working with Spherion as an event planner?

Whether you are serious about finding a job or you're just checking out the job market, Spherion is the ideal place to start. Spherion will assist you to find an event planner job that matches your skills. Spherion is among the renowned staffing companies that have connections in many businesses. You will get networking opportunities with Spherion and connect with the right employer for your work style. 

Working via Spherion offers you the following advantages:

  • Weekly payment
  • Flexibility
  • A contact person you always can fall back on and ask for help
  • A lot of training opportunities
  • A range of jobs in your area

What education do you need as an event planner?

To become an event planner, you will require to have a bachelor’s degree in hospitality, public relations, event management, marketing, business, communications, or any other related field. The relevant coursework includes:

  • Hospitality management
  • Event planning
  • Hospitality law
  • Hospitality business management
  • Marketing and sales
  • Hospitality accounting 

Skills & competencies

Event planning is not an easy task, and you'll require attention to detail to make sure the event runs well. Besides negotiation skills to land the best deals, here are some other skills that will make your work easier:

  • Communication – Communication skills are important in conveying ideas to vendors, clients, and other team members. 
  • Organization – You will often have many tasks to complete, so you need to be very organized. 
  • Networking – Event planners need to be network-savvy since the industry is based on close relationships. 
  • Interpersonal skills – The events industry is people-driven, so you need to be sociable to deal with vendors, teammates, and clients. 
  • Leadership – As an event planner, you will be managing the staff and other stakeholders, so you'll need to exhibit good leadership qualities. 
  • Problem-solving – Problems often arise at a very critical stage of the planning; you need this skill to provide swift and efficient solutions. 
  • Marketing – This will be part of your training. 
  • Multitasking – You will be handling many tasks and many people at once thus. 
  • Budgeting – Budgeting will help you close deals very fast if you can come up with cost-cutting strategies to arrive at a favorable rate.


Do you aspire to become an event planner and don’t know where to start? Here are answers to some frequently asked questions about becoming an event planner.

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